Brand equity is the key strength behind Coca-Cola's ability to charge premium prices for its products due to its strong brand value.
Brand equity is the term that describes Coca-Cola's strong brand value, allowing them to charge premium prices compared to competitors with unbranded products. Brand equity reflects the value associated with a brand based on consumer perceptions and experiences.
Coca-Cola's long-standing brand reputation, market dominance, and consistent branding strategies contribute to its strong brand equity. This allows Coca-Cola to command higher prices for its products than generic alternatives, showcasing the power of a well-established brand.
Through effective branding efforts, Coca-Cola has created a distinctive identity that resonates with consumers globally, enabling them to maintain a competitive edge and premium pricing in the market.
https://brainly.com/question/29220842