Controlling is the managerial phase involving performance measurement and action implementation based on results, supporting business goal achievement.
Controlling is the phase of the management process where a small business owner measures performance and takes appropriate actions based on the results. It involves monitoring outcomes against goals, identifying deviations, and implementing corrective measures.
For example, if the owner sets a sales target for the month and finds that actual sales are below the target, they may adjust marketing strategies or introduce promotions to improve performance.
Effective controlling helps ensure that the business stays on track towards its objectives and allows for timely interventions to address any issues that may arise.
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