Customer relationship management (CRM) and customer intimacy are essential practices for analyzing customer data and enhancing customer loyalty in business.
Customer relationship management (CRM) is the practice through which industry professionals refine strategies and technologies to analyze customer data throughout the lifecycle of service interactions. Companies focusing on customer intimacy tailor products and services to individual customer needs and build lasting loyalty by understanding the customer's lifetime value. By utilizing sophisticated systems capable of recognizing individual customers and segmenting markets precisely, these companies ensure differential levels of service for different customer groups, enhancing customer satisfaction and profitability.
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