Final answer:
Marketing communication is about conveying information to potential customers using different channels strategically, impacting the promotion of products or services.
Explanation:
Marketing communication is the process of conveying information about a product or service to potential customers. It involves the strategic use of various communication channels to reach and influence the target audience. In the context of the marketing mix, marketing communication plays a vital role in promoting products or services effectively by aligning promotional activities with other elements like price, location, and sales channels.
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