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Key Features of Integrated Marketing Communication

What are the key steps involved in integrated marketing communications?

This information will assist students to see what is involved in marketing communications.



Answer :

GinnyAnswer

Final answer:

Integrated marketing communications involve planning, implementation, and evaluation of marketing strategies across various channels to ensure a cohesive message.


Explanation:

Key Steps in Integrated Marketing Communications:

  1. Planning: Establish message goals and audience response expectations.
  2. Implementation: Execute communication strategies across multiple channels.
  3. Evaluation: Analyze the effectiveness of the integrated campaign.

Examples of Integrated Marketing Communications:

  • Consistent Branding: Using the same message and imagery in advertising, PR, and social media.
  • Multi-channel Approach: Leveraging TV, digital, and print media to reach target audiences.
  • Data-Driven Decisions: Using analytics to optimize marketing messages and channels.

Learn more about Steps in Integrated Marketing Communications here:

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