Understanding the competition and their promotions helps sales associates answer customer questions, differentiate their company from competitors, and highlight the uniqueness of their products.
Understanding the competition and being aware of their promotions is crucial for a sales associate to be prepared to answer customers' questions, position their company favorably against competitors, and convince buyers of the uniqueness of their product or service. By knowing the competition, a sales associate can tailor their sales strategies effectively to stay competitive in the market.
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