Answered

Winthrop Brokerage wishes to place an advertisement in the local newspaper that says:

"We offer Medicare Advantage plans offered by AB Health and Top Choice Health. Contact us if you would like to learn more."

Which of the following best describes the obligation(s) of Winthrop Brokerage regarding the advertisement?

A. Winthrop Brokerage must submit the advertisement to CMS for prior approval because it is considered general audience marketing.

B. Winthrop Brokerage does not need to submit the advertisement to CMS for prior approval because it does not include information about the plans' benefits structures, cost-sharing, or information about measures or ranking standards.

C. Winthrop Brokerage does not need to submit the advertisement to CMS for prior approval and may also include in the advertisement information about the plans' benefits structures and star rankings.

D. Winthrop Brokerage must submit the advertisement to CMS for prior approval because it meets the definition of marketing material.



Answer :

GinnyAnswer

Final answer:

Winthrop Brokerage is not obligated to seek CMS approval for the advertisement as it doesn't contain detailed plan information, encouraging prospective clients to reach out for more details.


Explanation:

Winthrop Brokerage does not need to submit the advertisement to CMS for prior approval because it does not include detailed plan information. While mentioning the Medicare Advantage plans offered by AB Health and Top Choice Health, the ad doesn't delve into specifics like benefits structures or costs, hence not requiring CMS approval. The advertisement focuses on generating interest and prompting individuals to inquire for more details about the plans.


Learn more about CMS advertisement regulations here:

https://brainly.com/question/36618350


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