QUESTION 1

Choose the main category of the macro-environment from the following list to match each description given below. Write only the word next to the question number (1.1.1-1.1.6) in the ANSWER BOOK.

Categories:
- Technological
- Economic
- Demographic
- Social
- Political
- Physical

1.1 Refers to people living in a society, more specifically how they live.
Answer: ___

1.2 Includes legislation and regulations that prescribe how a business should operate.
Answer: _

1.3 Includes the natural resources of a country such as water, soil, animals, plants, and minerals.
Answer: _

1.4 Consists of all the equipment we use, for example, cell phones, computers, and satellites.
Answer: _

1.5 Includes the human population in terms of its size, density, location, gender, race, and other statistics.
Answer: _

1.6 The world of money and financial matters and can include currency and exchange rates.
Answer: ___

---

2. Name and explain the elements of the market environment. (6x2 = 12 points)

Question

Answered

Answer :

GinnyAnswer GinnyAnswer · Answer 1 · 2024-08-12T16:01:32-04:00

The main categories of the macro-environment include social, political, physical, technological, demographic, and economic factors.

Social: Refers to people living in a society, especially how they live.

Political: Includes legislation and regulations that dictate how a business should operate.

Physical: Includes natural resources of a country such as water, soil, animals, plants, and minerals.

Technological: Consists of all the equipment we use, like cell phones, computers, and satellites.

Demographic: Includes the human population in terms of size, density, location, gender, race, and other statistics.

Economic: The world of money and financial matters, including currency and exchange rates.

https://brainly.com/question/37346818