Final answer:
Personal branding involves managing oneself as a brand; it reflects skills and experiences, appealing to potential employers and friends.
Explanation:
Personal branding involves managing oneself as a brand, reflecting skills and experiences. This concept, popularized by Tom Peters, is akin to corporate branding but on an individual level.
Building a personal brand entails creating a unique identity that appeals to both potential employers and friends, much like how corporate brands target their audiences.
Consultants and coaches offer assistance in the branding industry, aiding individuals in defining and promoting their personal brands effectively.
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