What do the Marketing Concept and the Social Marketing Concept have in common?

A. They both presume businesses will attempt to fill customers' needs and wants with their products.
B. They both require businesses to balance the needs of the customer with the needs of society.
C. They presume customers need to be "coaxed" to purchase a product.
D. They presume manufacturers will continue to make quality products.

The Marketing Concept and the Social Marketing Concept both emphasize the importance of fulfilling customer needs and wants through products or services. However, the Social Marketing Concept extends beyond customer satisfaction to focus on promoting social welfare goals using marketing techniques. Both concepts recognize the significance of understanding and meeting the needs of customers and society, albeit with differing end goals.

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