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QUESTION 1

Study the data table obtained from Statistics SA below and answer the questions that follow.

\begin{tabular}{|c|c|c|c|c|}
\hline \multirow[b]{2}{}{Source markets} & \multirow[b]{2}{}{Jan to June} & \multirow[b]{2}{}{\begin{tabular}{c}
Difference \\
between Jan \\
to June 2022 \\
and Jan to \\
June 2023
\end{tabular}} & \multirow[b]{2}{}{\begin{tabular}{c}
\% change \\
between \\
Jan to June \\
2022 and \\
Jan to June \\
2023
\end{tabular}} \\
\hline & 2022 & 2023 & & \\
\hline North America & 356352 & 2594388 & 238036 & [tex]$266.8 \%$[/tex] \\
\hline Europe & 118059 & 3201386 & 83327 & [tex]$370.6 \%$[/tex] \\
\hline Australasia & 10932 & 19065 & 8133 & [tex]$74.4 \%$[/tex] \\
\hline Asia & 21108 & 50882 & 29774 & [tex]$141.1 \%$[/tex] \\
\hline Africa Land & 47912 & 595596 & 47684 & [tex]$99.5 \%$[/tex] \\
\hline Africa Air & 1634244 & 2967595 & 1333351 & [tex]$81.6 \%$[/tex] \\
\hline South America & 80257 & 4115988 & 35731 & [tex]$44.5 \%$[/tex] \\
\hline Middle East & 5131 & 9996 & 4865 & [tex]$94.8 \%$[/tex] \\
\hline Islands & 12795 & 22497 & 9702 & [tex]$75.8 \%$[/tex] \\
\hline
\end{tabular}

1.1 Rank the top FIVE source markets from the highest to the lowest according to the number of international tourists who visited South Africa in Jan to June 2023.

1.2 Determine the TWO source markets that recorded the highest growth percentage in international tourist arrivals during the period Jan-June 2023 compared to Jan-June 2022.

1.3 Rank the bottom THREE source markets from the lowest to the highest percentage increase in the number of international tourist arrivals to South Africa during the period Jan-June 2023 compared to Jan-June 2022.

1.4
1.4.1 Identify the common trend that is evident in tourist arrivals to South Africa during the period Jan-June 2023 when compared to Jan-June 2022.

1.4.2 Suggest ONE reason for the trend identified in QUESTION 1.4.1.

1.4.3 Recommend TWO ways in which SA Tourism can use the information gained from the statistics to ensure that the trend identified in QUESTION 1.4.1 continues.

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Answer :

GinnyAnswer
### Solution:

#### 1.1 Rank the top FIVE source markets from the highest to the lowest according to the number of international tourists who visited South Africa in Jan to June 2023.

1. Central and South America: 4,115,988
2. Europe: 3,201,386
3. Africa Air: 2,967,595
4. North America: 2,594,388
5. Africa Land: 595,596

#### 1.2 Determine the TWO source markets that recorded the highest growth percentage in international tourist arrivals during the period Jan-June 2023 compared to Jan-June 2022.

1. Europe: 370.6%
2. North America: 266.8%

#### 1.3 Rank the bottom THREE source markets from the lowest to the highest percentage increase in the number of international tourist arrivals to South Africa during the period Jan-June 2023 compared to Jan-June 2022.

1. Central and South America: 44.5%
2. Australasia: 74.4%
3. Other: 75.8%

#### 1.4

1.4.1 Identify the common trend that is evident in tourist arrivals to South Africa during the period Jan-June 2023 when compared to Jan-June 2022.

[tex]\[ \text{All markets show an increase in tourist arrivals in 2023 compared to 2022.} \][/tex]

1.4.2 Suggest ONE reason for the trend identified in QUESTION 1.4.1.

[tex]\[ \text{Global easing of travel restrictions post COVID-19 pandemic.} \][/tex]

1.4.3 Recommend TWO ways in which SA Tourism can use the information gained from the statistics to ensure that the trend identified in QUESTION 1.4.1 continues.

1. Increase marketing efforts in the regions with the highest growth to maintain and boost trends.
2. Enhance infrastructure and tourism services to cater to increasing tourists from regions showing significant growth.

By following these steps, we systematically analyze the data to provide clear insights and actionable recommendations for SA Tourism.

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