Consumers may prefer a BOGOHP deal over a 50% off sale due to perceived benefits, time sensitivity, and savings options.
Consumers may choose a 'Buy One, Get One Half Price' (BOGOHP) deal over a '50% Off' sale for various reasons:
Consumers often relate the savings and perceived value associated with a purchase decision to their reference point, leading them to evaluate deals based on transactional utility and percentage savings.
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