Frequency in marketing assesses how often content is published in the media and its impact on audience engagement.
Frequency can best be defined as the number of times within a certain period that a particular content item is published in the media. It is a crucial metric for companies to evaluate their reach and engagement.
Frequency is essential for assessing how often content is being shared and interacted with, indicating its relevance and impact in the media landscape.
Understanding frequency helps companies gauge the effectiveness of their content strategy and adjust their publishing schedules to maximize audience engagement.