Final answer:
Market research in marketing involves gathering data about consumers to guide businesses in making decisions. Understanding consumer preferences and behaviors is crucial for marketers like Kristen to direct organizations effectively.
Explanation:
Market research in marketing involves gathering data about consumers to guide businesses in making decisions such as selling, improving, or promoting products or services. This research can include observing customer behavior, conducting surveys, or utilizing focus groups. Understanding consumer preferences and behaviors is essential for marketers like Kristen to direct organizations effectively.
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