The availability heuristic involves making decisions based on readily available information, leading to quick choices. Decision makers using this heuristic prioritize speed over thorough evaluation.
The type of decision maker who tends to choose the first available option in haste is an individual exhibiting the availability heuristic. This heuristic involves making decisions based on information readily available, often leading to quick choices without thorough evaluation.
For example, in a scenario where a person quickly selects a menu item as the daily special without considering other options, they are employing the availability heuristic. This mental shortcut aims to save cognitive effort by accepting the first alternative that meets a minimum threshold.
Research indicates that people often rely on heuristics like the availability heuristic in voting decisions and everyday choices, prioritizing speed and simplicity over exhaustive analysis.
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