Baxter's audience shares a passion for sports, which influences their engagement and social connections.
A passion for sports is the common psychographic characteristic in Baxter's audience. This is indicated by the increased engagement resulting from a post showing Baxter at a soccer game. Sports have the ability to create social bonds and identity, influencing individuals' interests and behaviors.
Sporting events, like soccer games, often reflect cultural practices and common bonds within communities. This shared interest in sports can lead to stronger connections among individuals and can influence their preferences, behaviors, and social interactions.
The sponsorship of sports teams by corporations, as seen with products like Pepsi and university teams, showcases how associations with sports can create positive feelings towards brands. This further emphasizes the impact of sports on shaping attitudes and behaviors.
https://brainly.com/question/33506511