Reading Skill - Rhetoric and Purpose

In "How Not to Raise a Bully: The Early Roots of Empathy," how does author Maia Szalavitz use a rhetorical feature to appeal to her audience's emotions?

A. She uses a light, happy tone to convey a positive attitude about anti-bullying programs, making her audience feel positive about the efforts that have already been made.
B. She uses figurative language to vividly depict lives of poverty and loneliness, making her readers feel sympathetic.
C. She asks rhetorical questions to motivate her audience to think about bullies, making her readers feel angry.
D. She cites scientific studies to make logical conclusions about her thesis, making her audience feel convinced by her reasoning.