The three factors that could contribute to a source not being
credible is it ineptness, unreliable and unattractive which are the opposed
characteristics to what makes a source credibly valid and reliable or
trustworthy. The supposed characteristics can make the source invalid as simple
as having to read, comprehend and understand what it’s trying to say. In research
or formal study many authors are very direct to the point and persuasively
convincing in support to their results and outcomes. In addition, there are
other co-authors that can support such claims and suggestions.