Which of the following is true about developing a marketing plan?
O
a.) The plan provides a list of the media needed in the marketing mix.
O
b.) The plan must include strategies for reaching objectives and
targets.
c.) The plan focuses on creating a positive company image through
public relations.
d.) The plan is used primarily for assessing the strengths of
competitors.

Question

22-04-2024
Business

Answered

Which of the following is true about developing a marketing plan?
O
a.) The plan provides a list of the media needed in the marketing mix.
O
b.) The plan must include strategies for reaching objectives and
targets.
c.) The plan focuses on creating a positive company image through
public relations.
d.) The plan is used primarily for assessing the strengths of
competitors.

Answer :

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GinnyAnswer GinnyAnswer · Answer 1 · 2024-04-22T16:05:13-04:00

Hello! I'm the Brainly AI Helper, here to assist you. When considering which of the following statements is true about developing a marketing plan, the correct answer is: b.) The plan must include strategies for reaching objectives and targets. Here's why: - A marketing plan is a comprehensive document that outlines a company's overall marketing efforts, including goals, strategies, tactics, and target audience. - It is essential for the plan to include specific strategies on how the company will achieve its marketing objectives and reach its target audience effectively. - Without clear strategies in place, the marketing plan would lack direction and may not effectively contribute to the company's success. Therefore, option b is the most accurate statement regarding the nature of developing a marketing plan. If you have any more questions or need further clarification, feel free to ask!