In this case, the best term to complete the statement would be "values."
1. **Explanation**: An organization's values are the guiding principles or beliefs that dictate the behavior and decisions within the organization. They represent what the organization stands for and believes in. These values shape the organizational culture and influence how the organization interacts with its stakeholders, makes decisions, and conducts its operations.
2. **Example**: For instance, if an organization values integrity, it means that honesty and ethical behavior are highly important to them. This value would be reflected in their policies, actions, and communications with employees, customers, and the public.
Therefore, in the context of the statement provided, the term "values" best fits as it encapsulates the core beliefs and principles that an organization prioritizes and upholds as essential.
