Gatekeepers and tastemakers influence culture by highlighting newsworthy stories and introducing fresh ideas and products. The digital age has shifted the dynamics by providing more space for diverse content and enabling creators to bypass traditional gatekeepers.
Gatekeepers play a crucial role in influencing culture by determining what stories are newsworthy. They can shape social values consciously or subconsciously. In contrast, tastemakers introduce the public to new ideas, music, programs, or products, keeping culture dynamic and engaging.
The digital age has impacted the traditional role of tastemakers by providing space for diverse content without the constraints of limited media. Additionally, the internet allows creators to bypass gatekeepers, granting them the autonomy to share their work directly with the audience, potentially altering the cultural landscape.
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