Question 1
The presenter mentions certain benefits of focusing on a specialty target market. Which of the following benefits does he NOT mention?

Targeting a smaller audience enables you to align your marketing efforts more effectively with the particular needs of your target clients
Your target clients can find you more easily
Customers trust specialists more than generalists
Specializing helps you refine your skills and become more effective at solving the particular problems your target clients face
Specializing allows you to work on a narrower range of accounting problems so you don’t have to spend time enhancing your skills outside of that narrow specialization
You can more easily learn the “lingo” your clients use when describing their workflow challenges and/or goals
You can develop your own proprietary KPI and custom reports that you can easily test and tweak across multiple clients
Working with specific types of clients helps you build deep insight into how a particular industry works