“SWOT analysis helps managers summarize the relevant, important facts from their external and internal analyses. Based on this summary, they can identify the primary and secondary strategic issues their organization faces” (Bateman, 2020, p. 106). To ensure a competitive advantage, managers must understand the strengths, weaknesses, opportunities, and threats of their company. Using either your current company as an example or one you have researched, conduct a generalized SWOT analysis pertaining to the overall organization. Each area of the SWOT should contain at least five to seven items and can be presented as a bulleted list in a word document. Include a summary paragraph after your SWOT that describes a primary strategic issue you believe the company faces, and how the strengths, weaknesses, opportunities, and threats of the organization either help or hinder their ability to effectively address this strategic issue.