The rise of television broadcasting reshaped political communication and impacted the role of political parties in the political process.
Political parties have had to adapt to a dynamic mass media environment due to the rise of television broadcasting. This led to candidates and government officials being able to reach the public directly, potentially weakening the role of parties in the political process.
The introduction of television allowed for impactful moments like Nixon's 'Checkers' speech, where he utilized television to connect with the American people and save his political career. Additionally, the expansion of news coverage through television and technology has further influenced nationalization trends in media and politics.
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