People have actual and ideal self-concepts which are important for marketers to consider.
Marketers recognize that people have actual and ideal self-concepts.
Our actual self-concept refers to how we see ourselves presently, while the ideal self-concept pertains to the person we aspire to be in the future.
Understanding these two types of self-concepts is crucial for marketers to tailor their strategies effectively based on consumers' self-perceptions and aspirations.
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