Cesar Chavez initiated a grape boycott in 1965 to advocate for better rights and wages for Mexican American agricultural laborers.
Cesar Chavez and the United Farm Workers (UFW) started a grape boycott in 1965 to improve the working conditions and wages of Mexican American agricultural laborers. They called for a boycott of California grapes to pressure grape growers into giving better pay and benefits to the workers. This boycott, combined with marches and strikes, led to a successful outcome by 1970.
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