Answered

A marketing plan includes a number of factors, including the marketing mix.
What is the marketing mix?
A. How-the company intends for customers to view its product
relative to the competition
B. Using names and symbols to identify the company's products
OC. A plan for spending money
OD. The variables of product, price, place, and promotin



Answer :

GinnyAnswer

Final answer:

The marketing mix consists of decisions concerning price, promotion, location, and sales channels that a business creates to influence consumer behavior and achieve marketing objectives.


Explanation:

Marketing mix refers to the composition of a business's decisions regarding price, promotional activities, location, and sales channels that need to be consistent for effectiveness. It includes elements like product, placement, price, and promotion that a company controls to influence consumer behavior and achieve marketing goals.


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