Michael wants to motivate his employees to take initiative in their jobs and accomplish their tasks. He decides to use goal-setting theory and starts with a simple goal of starting team meetings on time once a week, which his employees gladly accept. However, this does not have the desired effect.

Which premise of goal-setting theory has Michael not taken into consideration?

A. Employees should accept their goals
B. Goals should be measurable
C. Goals should be specific
D. Difficult goals are more effective than easy goals