A company's culture is shaped by its founders, and differing cultures within a corporation can present challenges. National culture can also influence a company's values and norms.
A company's culture is heavily influenced by the founder or founders of the organization, particularly in its early years. The founder's personality, values, and vision shape the culture, making it challenging to change. For example, the core values of Ben & Jerry's Home-made Holdings Inc. are a reflection of the personalities of its founders, Ben Cohen and Jerry Greenfield.
In larger companies, such as in cases of vertical integration, different businesses under the same corporation may have divergent cultures, making it difficult to align them. Additionally, the national culture can also impose values on a company. Having the right culture can be a competitive advantage, while the wrong culture can hinder growth and innovation.
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