The plain folks technique is used by wealthy politicians to connect with non-affluent individuals in campaign advertisements.
Plain folks technique is a strategy used by wealthy politicians to connect with non-affluent individuals during campaign advertisements. By portraying themselves as relatable and ordinary, politicians aim to appeal to a broader voter base beyond the wealthy elite.
For instance, a wealthy politician might choose to appear in casual attire or engage in everyday activities in their ads to emphasize their down-to-earth nature and show voters that they understand and care about the concerns of the common people.
This technique is employed to establish rapport with the general public, especially those who may feel disconnected from wealthy or powerful figures in society.
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