What type of strategy is a direct promotion of an organization's or brand's products/services?

A. Standardization Strategy
B. Online Communication Strategy
C. Integrated Marcomms Strategy
D. Push Strategy
E. Differentiated Marketing Strategy



Answer :

Final answer:

A push strategy directly promotes products/services through active marketing tactics for immediate sales.


Explanation:

Push Strategy is the type of strategy that directly promotes an organization's or brand's products/services. This approach involves pushing products/services to customers through various promotional activities like advertising, personal selling, and direct marketing.

For example, a company running TV commercials explicitly showcasing the benefits and features of their products to persuade customers to make a purchase is utilizing a Push Strategy.

This strategy aims to create immediate demand and generate sales by actively promoting products/services to target customers.


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