Global branding is essential for successful international expansion through standardization of products and brand names, rebranding helps in adapting to new markets, and companies must strategize carefully to maintain brand equity while expanding globally.
Global branding is crucial for companies expanding internationally, as it allows them to market standardized products with the same brand name in multiple country markets, leading to increased brand recognition and customer loyalty.
Renaming or rebranding products when entering new markets is a common strategy to avoid negative connotations or conflicts in language or culture, ensuring the success of the brand globally.
Companies need to carefully consider global brand strategy by balancing the retention of local brand equity with the creation of 'global power brands' to achieve brand coherence and recognition across different markets.
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