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How does method of payment affect perception of product?
they are cautious abou
Customers paying with credit consider the purchase a kind of
product benefits such as durability, quality, and design in order to assure themselves that they are spending w
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GinnyAnswer
The method of payment can indeed affect how customers perceive a product. For example: 1. **Credit Card Payments:** Customers who pay with credit cards often view the purchase as a form of borrowing money. This perception may lead them to focus more on the product's long-term benefits such as durability, quality, and design. They may be willing to spend more on a product that they believe will last longer or provide higher value over time. 2. **Cash Payments:** On the other hand, customers who pay with cash tend to feel the immediate impact of spending money. This can make them more cautious and attentive to the price of the product. They may prioritize immediate benefits over long-term considerations since they are directly parting with their money at the moment of purchase. In summary, the method of payment can influence how customers evaluate a product, impacting their focus on either immediate costs or long-term benefits.

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