The ad for Mannie's Mechanic Shop appeals to viewers' sense of safety to encourage them to take their cars in for a checkup.
Appealing to a viewer's sense of safety is the technique used in the ad for Mannie's Mechanic Shop, emphasizing the importance of getting a car checkup to keep families safe. The ad plays on the viewer's desire for security and reliability, leveraging safety as a primary selling point to attract customers for their services.
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