In their exceptional work on biases and heuristics, Amos Tversky and Daniel Kahneman identified several decision-making heuristics and cognitive biases that predispose us to make certain types of mistakes. Key heuristics and biases they identified include:
- Anchoring Availability
- Framing Loss-aversion
- Optimism/overconfidence
- Substitution
- Sunk-cost

How can a social engineering pretext be crafted to exploit this human vulnerability?