Logos relies on logic and evidence, ethos on credibility and character, and pathos on emotions and values.
Logos is the rhetorical appeal that relies on logic and reason, such as providing statistical data and evidence to support an argument. An example of this is a dairy-free ice cream brand's label that includes nutritional facts and health benefits.
Ethos is the ethical appeal based on the credibility and character of the writer. For instance, when a child-friendly cell phone advertisement includes a quote from a law-enforcement officer stating the product's safety.
Pathos is the emotional appeal that aims to persuade an audience by appealing to their emotions and values. When you express how going to a friend's house will make you happy to convince your parents, you are using pathos.
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